SF Fire Credit Union welcomes Robert Kassab as President & CEO

SF Fire Credit Union is pleased to announce the appointment of Robert Kassab as President and Chief Executive Officer, marking an exciting new chapter in the credit union’s 75-year history. Kassab previously served as Chief Financial Officer and most recently as Interim CEO, where he worked closely with the Board of Directors to guide the organization and shape its long-term strategic vision.

Since joining SF Fire Credit Union in 2022, Kassab has helped strengthen the credit union’s financial foundation while supporting sustainable growth and continued investment in member service. His leadership has positioned the organization to build on its legacy as a trusted, member-owned financial institution serving communities across San Francisco, San Mateo, and Marin counties.

“SF Fire Credit Union has always been committed to helping our members achieve lasting financial security,” said Brook Baker, Chair of the Board of Directors. “Robert has demonstrated thoughtful leadership, financial expertise, and a deep commitment to our mission. We are confident he is the right person to lead the credit union into its next chapter.”

“I’m honored to serve as President and CEO of SF Fire Credit Union,” said Kassab. “Our members are at the heart of everything we do. Together with our talented team, we’ll continue building on our strong foundation while finding new ways to serve our members and strengthen the communities we call home.”

Founded in 1951 by San Francisco firefighters, SF Fire Credit Union has grown into a full-service, member-owned financial institution serving more than 72,000 members with approximately $1.6 billion in assets. As the credit union celebrates its 75th anniversary, Kassab’s leadership reflects its continued commitment to delivering personalized service, financial strength, and innovative solutions that help members thrive.