By SF Fire Credit Union
SF Fire Credit Union was among 168 credit unions nationwide named as winners of prestigious Diamond Awards.

SF Fire Credit Union Receives Two 2024 Diamond Awards for Marketing Excellence

LAS VEGAS – SF Fire Credit Union was among 168 credit unions nationwide named as winners of prestigious Diamond Awards – the Marketing & Business Development Council’s annual marketing excellence competition.

SF Fire Credit Union received the following recognition:

  • Multilingual Campaign, In-language Chinese Term Certificate Campaign, Josephine Chew, Sarah Schafer
  • Financial Education, Zogo Financial Literacy App, Josephine Chew, Tatiana Jimenez

The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners.

"On behalf of everyone at SF Fire Credit Union, we’re thrilled to receive recognition for our marketing programs at the prestigious Diamond Awards,” said Josephine Chew, Chief Marketing Officer, SF Fire Credit Union. “Serving the financial needs of our current and prospective members is at the heart of everything we do. We know people have a lot of options in choosing a financial institution, and we are proud of our ability to convey the value of SF Fire through effective and innovative marketing.”

"We are absolutely delighted to honor SF Fire Credit Union and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches."

This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.


About America’s Credit Unions           

America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit


About Councils:

Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit



 SF Fire Credit Union is a not-for-profit credit union owned by its members. As an open charter credit union, SF Fire Credit Union is open to anyone who lives, works, or attends school in San Francisco, San Mateo or Marin County. The credit union is committed to giving its members the financial tools they need to thrive. SF Fire Credit Union is proud to be named to Newsweek’s list of America’s Best Regional Banks and Credit Unions in 2024.