By SF Fire Credit Union

SF Fire Credit Union Opens New Branch in Noe Valley, Meeting Its Members Where They Live, Work and Play 

San Francisco – This month, SF Fire Credit Union, a leading not-for-profit cooperative in the Bay Area since 1951, is opening its newest branch in Noe Valley. The new branch at 3908 24th Street is the first–of-its-kind for the credit union, delivering members and prospective members a high-touch “tellerless” experience. To celebrate the new branch opening, SF Fire Credit Union is hosting a block party along the main Noe Valley business corridor, on Sanchez 24th, on Saturday, May 20 from 11:00 a.m. to 4:00 p.m.

“We are meeting our members where they are at,” said SF Fire Credit Union CEO Kathy Duvall. “SF Fire Credit Union is always looking for new ways to deliver a quality member experience. Part of that commitment is having a physical presence in places where our members work, play and live. With the rise of work from home, we know that people are spending even more time in their neighborhoods. Keeping our members’ post-pandemic work realities in mind, we knew it was crucial to deliver easy local access to our branch locations.”

Located in the heart of Noe Valley’s busy commercial district, the new branch is convenient for members and potential new members working a remote or hybrid job. The Bay Area has one of the highest populations of remote workers in the country, with 46% of professionals working from home in 2022 -- a 38% increase from 2019.

“Now more than ever, people are seeing credit unions’ unique value in protecting and supporting members’ financial wellbeing. We invite our new neighbors in Noe Valley who might be ‘credit union curious’ to come visit and learn how serving our members is what energizes and drives us. It’s right in our tagline: ‘We put you first’,” continued Duvall.

The Noe Valley branch features an innovative “tellerless” experience where branch staff will provide a full suite of financial services via tablet. The open, café-style branch features a beverage bar and Wi-Fi for members to comfortably take care of credit union business in the branch. In addition to staff being available for one-on-one drop-in support, the modernized branch will offer online appointments as well as digital queueing.

The block party on May 20 will have refreshments, balloons, give-aways, music by DJ Dre and a vintage firetruck with off-duty firefighters. The weekly farmer’s market, located at the adjacent Town Square, will also be open at the same time, for folks who want to stop by both. SF Fire Credit Union employees will be available to connect with local residents and business owners about the range of services the credit union offers and how they can become members – no badge or boots required.


About SF Fire Credit Union

SF Fire Credit Union is a not-for-profit credit union owned by its members. As an open charter credit union, SF Fire Credit Union is open to anyone who lives, works, or attends school in San Francisco, San Mateo or Marin County. The credit union is committed to giving its members the financial tools they need to thrive. For more information, visit