By SF Fire Credit Union

Happy New Year! I hope 2025 is off to a great start for our entire SF Fire CU community. With the start of a new year, I often think about resolutions and new beginnings, which can be hard to do in our busy daily lives. Personally, I hope to find more time to pause and reflect, practice gratitude, and find a little peace in an otherwise busy world.

December was a fun-filled month as SF Fire proudly continued its tradition of supporting the SF Firefighters Local 798 Toy Program, the city’s largest and the nation’s oldest program of its kind. Since 1949, the SF Firefighters Toy Program has grown from a small group of volunteers repairing broken toys and bikes for a handful of families to the present day where hundreds of volunteers distribute more than 200,000 toys to over 40,000 underprivileged children each year. SF Fire CU supported the 2024 Toy Program by sponsoring events like the Chili Cookoff, the Basketball Tournament, and Golf Tournament. We also contributed by sourcing and donating 960 toys plus placed toy barrels in our branches to collect donations. We are very proud of this program and the good will it fosters in our local community. Beyond the Toy Program, thanks to our members, we were able to give over $143,000 in charitable contributions to the SF Fire CU community in 2024 and we look forward to continue this tradition of giving back in 2025.

Our Annual Meeting is coming up, and we are taking a new approach to this event. To encourage greater attendance and make the meeting more accessible, we will host a virtual meeting on Tuesday, February 11, 2025. We’ll provide business updates at this meeting including evidence of our ongoing strength and stability, as well as share perspective for the year ahead. Please check our website for more details about how to join the meeting and stay tuned for information about in-person events that are being planned throughout the year that bring our community of members together. We look forward to seeing you!

Lastly, for many, the start of a new year may include things like getting to projects that have taken the back burner. SF Fire is here to support all your financial needs, whether you may be thinking of that long-overdue kitchen remodel, contemplating buying a car or considering refinancing your mortgage. With the safety and security of a trusted financial partner like SF Fire, we’re beside you every step of the way.

Best wishes for a happy, healthy, and prosperous 2025!

Kathy Duvall

President and CEO

Check out Kathy's message, and more in our January Siren Newsletter.