As I pen this message to our members, it’s just a few days until Christmas with 2020 ending a few days thereafter. And what a year it has been for the credit union, our members, and the community which we love and are proud to be a part of.
Perseverance through a Challenging Year
As challenging as the year has been, I am both grateful for and proud of the perseverance demonstrated by the members and staff of SF Fire Credit Union. Grateful for the patience and understanding of our members, as we rapidly pivoted to a remote work force while at the same time implementing multiple pandemic relief programs as quickly as possible. Proud of our employees, who deployed a long-planned internal system upgrade – in the midst of a pandemic – which is crucial for continued modernization and improvement of the level of service we provide.
Loyalty of Members & Spirit of Generosity
I have also been amazed by the continuing loyalty of our members, and your spirit of generosity despite the financial pressures being faced by all. It is a privilege to be your financial institution of choice, and we are grateful for being given the opportunity to meet your borrowing needs. I also marvel at your generosity, always answering the call for our local San Francisco Firefighters in peril, as well as the SF Firefighters Toy Program that has been providing joy and happiness to local families for decades. Our total donation to the Toy Program is expected to be $34,000 this season, with $22,500 from the credit union and $11,500 in contributions from members like you.
Optimism for 2021 & Beyond
I have optimism for the coming year, which I believe is shared with the staff of the credit union. We’re excited for what lies ahead, and will continue striving to improve the financial well-being of members.
Best Wishes for a Prosperous New Year,
President and CEO